Understanding Twitter for a short URL strategy
February 14, 2022
It’s difficult to market on Twitter. The social media marketer faces a significant hurdle when competing with literally millions of accounts. Understanding how the Twitter algorithm works and why short URLs are fundamental on Twitter and other social media is essential for standing out in a crowded field. With 500 million tweets posted every day on average, learning Twitter algorithms and understanding Twitter for a short URL strategy will protect you from being lost in the shuffle. Before we look at ways to improve your Twitter ranking, let’s take a look at the new Twitter algorithm.
Why should you use short URLs on Twitter?
The short URL is a link shortened for marketing reasons. This technique was born to solve the problem of the limited number of characters on social networks (e.g. Twitter) and, over time, has been adopted in communication and marketing strategies for SMS, email and websites. The short URL solves security issues, assists in data analysis (e.g. you can count how many clicks were made on a specific short URL) and improves the publication of hyperlinks on web pages (think about how a short link is better visible in your Instagram bio, in a Twitter post or on the home page of your profile on TikTok).
What is the Twitter Algorithm and how does it work?
First of all, why do certain Tweets appear to be larger than others? It isn’t always a question of a tweet’s quality or usefulness. To get their message in front of the proper people, the marketers behind these popular tweets use the Twitter algorithm timeline. It’s not difficult to figure out how Twitter works; it follows the same algorithm as every other social media platform. It’s all about personalization at its core. You’ll see more tweets about your favorite teams if you’re a football fan. Are you a political junkie? You’ll see more political stuff in your feed as a result. The system uses machine learning to sort information based on ranking signals. Understanding how Twitter prioritizes material necessitates an understanding of Twitter’s goals. They want consumers to be able to view the material they’re searching for without having to seek for it. People will ultimately cease using Twitter if they don’t receive compelling material. This is why marketers must spend time getting to know their target demographic and the kind of content they like to read. Gone are the days when just understanding how Twitter works allowed you to manipulate it. It’s only the first step in increasing your tweets’ organic reach. The ranking signals are at the heart of the system. Keep the following ranking indications in mind when suggesting Twitter material that you think would be a home run.
Updates to the Twitter Algorithm
Twitter tweaks its algorithm on a regular basis to guarantee that more of the appropriate information reaches the right individuals. In the end, they aim to increase user engagement and keep as many people as possible checking in on a regular basis. Tweets were first arranged in reverse chronological order. These are the most important characteristics to be aware of right now:
- Top tweets – A ranking of tweets based on who you follow and related material from individuals you haven’t yet followed.
- Latest tweets — You may also switch to the most recent tweets, which was Twitter’s default setting previously.
- ICYMI (In Case You Missed It) – A collection of the most popular tweets. You’ll see fewer of them as you spend more time with the app.
- What’s going on right now — Displays the most recent events and topics related to your activity.
- Trending hashtags and popular patterns based on your interests are included in the Twitter trending algorithm.
While these are the key features at the moment, Twitter has announced that another algorithm adjustment is coming shortly.