Short URL links usage in Your web marketing strategy
February 17, 2022
Short branded links help to build brand awareness and trust. The major goal of adopting short URLs is to share information and increase website traffic. Short URLs provide structure to any marketing content; they are more appealing and easier to remember since they eliminate the possibility of the link being mistaken for spam. Short links, in addition to attracting users’ attention, are simple to use for marketers, who may handle short URLs without the help of developers.
Short URLs in social media marketing
Social media sites provide a constant stream of information. Almost every company sees social media as an additional tool for engaging customers, but how can you make money with Instagram, Facebook, and so on? It is feasible to track users’ behavior and simplify a marketing campaign by adding a brief link to each social media post and advertising. Because of the clarity of the URL, posts with short links enhance CTR by up to 40%. Link shorteners offer detailed information, such as time, location, device used, and click UTM, that may be used to track a user’s activity. These data allow you to discover the most popular social media postings as well as the most often frequented social media networks. When monitoring lengthy URLs, the odds of getting thorough information in a few clicks are little to none. Only by using third-party services can they be evaluated.
Short URLs in email marketing
Email marketing is an important tool for educating clients about impending sales or just reminding them of account changes. In email marketing, short links may be used in two ways. The first one is adding a brief URL to the email’s text: the goal of this strategy is to get people to click on a link. It’s worth noting that using a short branded URL rather than a generic short link reduces the odds of your message ending up in the spam bin. When comparing the overall number of opened emails to clicks, specific data are useful in addition to referring consumers to a promotional source. The other way is creating CTA buttons with short URLs: the goal of this strategy is to use advanced statistical data to follow recipients’ behavior. UTM-tagged short links produce precise results when it comes to tracking various aspects. The benefits of producing UTM-tagged links and embedding them in buttons without the use of third-party services are numerous.
Short URLs in offline marketing
Offline and online ads are both used to promote a business and track the performance of a campaign. You don’t have enough room to print all of the letters that are routinely put on social media in offline marketing. Short branded links come in helpful in this situation. To attract clients’ attention, create a billboard with a printed vanity link. Users will be sent to a webpage thanks to a short URL. Customers can be redirected in one of two ways: via QR codes or manually entering in a browser. A user may quickly put a short link into the browser’s address bar and be transported to a web page since it is remembered. A new click will be recorded in the statistics when a user is redirected to a web page after clicking on a short link.