The internet has been looking for a replacement for Google URL Shortener since it was shut down a few years ago. Of course, as with most things, there is no one-size-fits-all solution: the optimal URL shortening service for you is determined by your specific needs and desires. There are simple, quick, and free URL shortening tools, as well as marketing and analytics-focused programs with dashboards and detailed information, and even alternatives where you can add your own call-to-action to the link you share. There are many shortener services, in which you can create branded links, anonymous short URLs, send different visitors different links or add a CTA to the links you share. In general, it is important to know how to custom an URL and get a shorter link, whatever online service you want to use: let’s go on reading this article to find it out!
What does a URL shortener do for you?
A URL shortener, at its most basic, takes a long, unwieldy link and turns it into a shorter, easier-to-share one. This allows you to provide a distinctive, typable link on a business card, print ad, podcast interview, or anywhere else where a hyperlink isn’t possible. Although many platforms take care of this for you, URL shorteners can be beneficial for shortening lengthier connections to match character constraints on social networking and messaging apps. Twitter, for example, uses its t.co shortening service to automatically shorten any shared URLs, whereas iMessage hides any links behind a preview card. If you’re merely sending messages to your buddies, URL shortening is just a concern if you’re using SMS. Another feature that most effective URL shorteners provide is an analytics and click tracking. You may not know who clicks through if you share someone else’s website address with your viewers. However, if you use a URL shortener, you’ll be able to track things like how many people click on the link, where they’re coming from, and what devices they’re using. In general, the more precise and powerful these analytics are, the more expensive the service becomes. Free services often just track basic clicks, whereas premium marketing services collect as much data as possible—and even allow you to deliver different URLs to users in different locations or on different devices.
How to choose the right URL shortener and customizer for you?
However, how can you choose the best URL shortener and customizer for your needs? It’s crucial to note whether your chosen URL shortener allows you to personalize the shortened URLs when choosing one. This means you may compare click-through rates by using different URLs in multiple adverts or social media posts. Basic or free plans may just allow you to modify the last section of the URL, whereas more business-oriented services may allow you to use your own domain. There are numerous URL shortening services available. While self-hosted versions are free and powerful, they necessitate much too much technical knowledge to be simply recommended. We didn’t consider URL shorteners that are built into other programs. Most newsletter services offer URL shortening and tracking in some form. These services aren’t bad, but they go well beyond what most users require from a URL shortener.