About short URLs and Google ranking

About short URLs and Google ranking

February 18, 2022 By miriam

Your company should think about optimizing the length of your website’s URLs as a marketing strategy. Shorter URLs not only rank higher in search results, but they are also much easier for people to write, resulting in a better user experience. In this article, I’ll discuss why, in order to optimize your website for SEO, you should consider shortening and simplifying your URLs.

Google prefers a URL that is search engine friendly.

Google – and other search engines – should be able to discover, read, and understand all of your website’s URLs. Many websites use terrible practices, such as having URLs that are too lengthy and complicated, with unneeded elements. Not only do these URLs make these websites appear disorganized, but they also make it difficult for Google to scan each web page, resulting in worse search ranks. However, I must emphasize that the length of a URL has not been proven to be a ranking determinant. The structure and intricacy of your URLs, on the other hand, might have an impact on your rankings. The following factors can have an impact on your website’s ranking:

  • Complexity
  • dynamic URLs (URLs that change over time, a result of a search within a website driven by a database running some script)
  • Repeated words
  • Symbols that aren’t user-friendly
  • Too many subfolders.

However, if all of your website’s URLs are short, one-word keywords, such as http://www.domainname.com/word, don’t expect it to rank well. Your website still needs structure, which necessitates the use of subfolders. Everything in moderation, of course!

What do you risk if you don’t use short URLs?

Users like easy-to-remember URLs in general. Long and complicated URLs can lead to the following outcomes:

  • Broken links: Users are more likely to break links if the URLs are lengthy and difficult to understand. They may, for example, mistakenly break the link when copying and pasting the URL, omitting portions of the procedure, or delete some of the parameters from the link that they think superfluous, resulting in the link failing to function.
  • Loss of chances: Users are terrified and believe they are getting or spreading spam information when URLs are excessively lengthy and include unrecognizable terms.
  • An unpleasant user experience: Visitors utilize URLs to comprehend where they are on their trip when going around your website, especially if there are no breadcrumbs (which allow users to retrace their steps from the homepage to the current page they are reading) on your sites. They won’t be able to accomplish this easily if the URL is long and complicated.